Jun 12, 2022
In Welcome to the Arts Forum
According to Questmobile’s data from October last year, executive list among Pinduoduo’s monthly active users, WeChat mini-program users accounted for 40.8% of the total number of deduplicated users, while Jingxi was even more exaggerated. The total number of users accounted for 96.1%. For most companies, Mini Programs have undoubtedly become a platform executive list as important as APPs. Recently, the author has sorted out the development history of the company's small programs, and summarized the structure of the small program growth products. What I said here mainly refers to WeChat mini-programs. Growth and the market for people and goods executive list In the WeChat applet, Xiaoming sends a content/goods/service to the dialog box/group chat/moments, and Xiaoming's friends click to enter the corresponding applet after seeing the executive list corresponding share. This is the most typical social interaction in the WeChat applet. distribution path. In the field of e-commerce, how is social distribution combined with the theory of people and goods yard? People: Judging whether there is incremental user space and whether there is a feasible way to reach it is the first thing to do from the perspective of "people". Due to the characteristics of national-level executive list applications, WeChat has a wide coverage of user groups. Looking back on the launch of the Mini Program, it has provided a huge space for user increments for various applications. If you can judge this executive list space and trend, you have already taken a big step ahead of the industry. Taking e-commerce as an example, the people here mainly refer to users who are sinking into the market at first, and the means of access provided by WeChat; with the popularity of mini programs, users at all levels are affected, which means that the number of active users of Pinduoduo can catch up.